We are thrilled to know you are interested in us

and we would like to take you on a journey through our history...
  • It all began in 1990

    In 1990. Mr. Atanas Rogachev founded ATARO, starting with just a small team of 6 people.

    Ever since our establishment our core business has been delivering and assembling HVAC systems.

    In 1996. we build our headquarters and the first of many production facilities in our lovely ancient city Plovdiv.

    Today the company continues to grow on a regular basis, operating over 40,000 m² of production facilities, employs more than 650 people, has 7 offices in the country, operates in the UK, the Netherlands, France, Romania and others and has an annual turnover of over 70M BGN.

  • We have been a leader in building installations business for 30 years

    because we do not mislead our customers and fulfill our promises and commitments.

    In our business, repeated work with the same investor is a common practice and we cannot afford not to fulfill a commitment or deliver something we have promised.

  • Plant, departments, logistics...

    Today, the factory operates 11 different production departments - ducts, grilles, air-handling units, custom-made sheet metal parts, electrical panels, woodworking, stainless steel flues and more, utilising over 40,000 m² of covered area. We process over 2000 tonnes of steel per year.

    For the logistics of our mobile installation crews we own a fleet of more than 150 vehicles, vans and trucks...


  • Hristo Rogachev

    Hristo Rogachev

    Managing Director